“A logo doesn’t sell (directly),
it identifies.”
—Paul Rand

Why is a logo important? Because it is a mark of attention, each and every day you are noticing brands because of their logo, the brands colour palette.

Just a quick glance as you walk around the shopping centre, and you immediately identify the Boost Juice stand. There is no resisting the pull of that lime green and orange…….

A logo makes a strong first impression and and brings brand recognition.

A logo is the foundation of your brand identity, its memorable and distinguishes you from competition, enhances brand loyalty.